Grow a Diversified and Thriving Practice You Love.
Coaching, Community, and Courses Tailored for Psychologists & Therapists.
BOOK A CALL WITH WENDYTired of the grind of 1-to-1 sessions or trading your time for money?Â
Stuck in a job that doesn't feel like you?
Maybe you find yourself in the grips of imposter syndrome, or you compare yourself to others and wonder why you can’t seem to get ahead, no matter how hard you try.
Perhaps you're finding it difficult to attract a steady stream of right-fit clients for your practice.
You're in good company.
Many psychologists and therapists have felt the same in private practice.
But what if the problem isn’t you?
What if the problem is the private practice paradigm itself?
Our mission is simple: Taking you from feeling like a hamster on a wheel to rocking a diversified practice that not only thrives but feels aligned with you.
How We Help You Transform Your Practice:
The Psychology Practice Accelerator:Â Innovate, Diversify, Lead
For psychologists ready to move beyond the 1:1 ceiling and build a future-fit, income-diverse practice in a rapidly evolving market.
Turn your expertise into scalable offers. Transform isolation into collaboration. Build a business that energises you and expands your impact.
TPPA is a 6-month strategic accelerator for psychology professionals ready to lead the next era of practice.
Next cohort starting in September 2025!
Selling Psychology to Corporates and Businesses
Build a Psychology Business That Belongs in the Boardroom.
Selling Psychology to Corporates and Businesses is a 6-part masterclass series that gives you the exact framework to turn your psychological expertise into high-value corporate offers. You’ll learn how to design, position, and sell solutions that solve costly business problems so you can generate premium revenue streams beyond 1:1 work and step into the market as a strategic partner, not just a practitioner.
Private Practice Business 1:1 Intensives
These high-impact strategy sessions are designed to give you clarity and a focused action plan fast.
If you’re at a crossroads in your practice and need sharp, personalised support, our Private Practice Business 1:1 Intensives are designed to create powerful clarity.
In these focused sessions, you’ll get strategic insight on your pivot, refine your offer suite, and walk away with a tailored action plan to implement right away.
Whether you’re realigning your business or launching something new, this is the deep-dive that moves you forward with confidence.
Make the ShiftWhat Your Peers Are Saying.
“I feel like I can shed the old layers of what I used to be as a psychologist. I was a generalist psychologist and actually I can shed that and say: ‘You know what, this is who I really want to work with and I can.’ This process is the greatest gift I have given myself.”
Dr Tina Mistry
Clinical Director, The Brown Therapist Network
“I was so lost with what I wanted to do when I found you. I wanted to heal from a fairly rubbish first year in business and get some clarity, focus, support and energy to move forward! One of the best decisions I have ever made. You guys are the absolute best!!”
Michelle Minnikin, Managing Director, Work Pirates
MEET THE HEART BEHIND OUR PRACTICEÂ
Wendy Kendall
"Like many mental health professionals, I once saw traditional private practice as a path to more freedom, flexibility, and autonomy within my personal and professional life. But along the way, I came to see how this extractive, exploitive system failed providers like myself and the people entrusted with their care by keeping us trapped in selling our time for money.
Disillusioned, isolated, and burned out, I began to challenge myself to rethink what it meant to be a successful individual practitioner. I set out to reclaim the exiled parts of myself and cultivate a safe place to flourish for myself and my clients.
Amid this profound shift in my own way of being and working, I saw a critical need to empower other providers to bring more of their authentic selves to their work, help them diversify their practices, and reach more clients too.Â
I've now been a psychologist for 29 years with 22+ years in private practice, having run my business in two different countries with clients across the world.
We hide so much of our light yet we have so much to offer as practitioners. I'm determined to help you turn your uniquely brilliant ideas into a thriving, diversified private practice."
Let's connect!
16KÂ followers on LinkedIn.
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Ready to get started? Here's Your Next Steps:
Let's Talk!
Book a chat with Wendy Kendall, our principal coach. She’s helped hundreds of psychologists & therapists find their groove in the practice world. Wendy will give you a clear idea of your starting point.
Together, We'll Plot Your Journey
During your chat with Wendy, you both will sketch out your game plan. Whether you're kicking off at step one, two, or three, it's customised to you.
Roll Up Your Sleeves and Craft Your Dream Practice
With the map in hand, you’re ready for action. From here on, you’ve got us: guidance, tools, and a tribe cheering you on every step of the way.
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Let's create your diversified, thriving practice.
Book a coffee chat today.
Book A Call With Wendy