Expand Your Income and Impact Beyond the Hour
Diversify Your Practice. Restore Your Energy. Build Work That Sustains You.
Book a coffee chat with Wendy
If you're a psychologist who wants to diversify beyond 1:1 work, you're in the right place.
We work with psychologists who feel like they're at a career crossroads, whether that’s longing to leave burning systems behind or stuck in "successful" practices that are leaving them burnt out and bored-out.
Here's what makes this urgent: You have expertise, experience, creative ideas for groups, programmes, resources that could genuinely help people - ideas you've been carrying for years. The time-for-money treadmill means you can't get these wonderful ideas out of your head and into the hands of people who truly need them.
Right now, everyone is losing out.
We help you bring these psychology products and services to life and create more sustainable, scalable income along the way.
If This Is Where You Find Yourself…
You are a great psychologist but the way you've been working may have left you doubting that.
Toxic workplaces, impossible targets, risk-heavy cultures and overfull caseloads have a way of getting to feel like personal failure. After a while, it's hard to tell the difference between "this way of working is unsustainable" and "maybe I'm just not cut out for this."
Or you're already in a successful private practice with a full 1:1 caseload, decent income, solid reputation. From the outside, it looks great. Inside, it feels like a treadmill. There's no room to think, rest, create, write, work with organisations or communities, or even take a proper break.
Underneath the exhaustion and self-doubt, there's a clear signal:
Your current way of working is too narrow and too depleting, for you as an ambitious professional, and for the complexity your clients and communities are bringing.
There's a more expansive version of your work waiting to come to life. But your current way of working doesn't give it room to exist.
Our work as psychologists was never meant to be done within systems that drain the life out of us.
Yet many of us trained, worked and then built private practices within structures that normalise overwork, isolation and self-sacrifice, and call it "being a good psychologist." When those patterns follow us into private practice, we end up doing beautiful, ethical work wrapped in business models that quietly exhaust us, even when the diary is full.
Meanwhile the world your clients live in, and the systems you work within, are changing rapidly. Economic uncertainty, political instability, communities struggling all impact our practices. How can we respond rather than feel the need to shut down.
Your practice can be both:
- A Safe Base - a financially, structurally and emotionally safe place for you to work in the here & now
- A Brave Practice - that brings your most courageous and valuable work to the world
The Safe Base, Brave Practice™ Model
Using regenerative practice design and our Safe Base, Brave Practice™ model, we help you:
- Rebuild the foundations of your practice so it fills your cup first.
- Right-size your 1:1 offerings for where you are right now, whether that means leaving them behind or leaning into them even more
- Design and launch diversified offers that harvest your valuable expertise: groups, programmes, supervision, consultation, organisational work, digital resources...the blend is unique to you.
- Create space for courageous leadership, community contribution, and the world-changing projects that have been squeezed to the edges
The result: a successful, flourishing practice with multiple income streams where you can thrive and live too.
Ways to Work Together
Not sure what you need? Book a 15-minute practice design conversation. We'll explore what's not working in your current model and whether redesigning parts of your practice is the right move for where you are now. This isn't a sales call where I convince you to join something. It's a diagnostic conversation where we both figure out if the work fits.
This conversation makes sense if you're bored with the 1:1 model, have ideas going to waste in your cupboards, and you're curious how redesigning your practice could work for you.
Coaching
1:1 support for psychologists at a crossroads
Coaching is for psychologists who need to pivot but can't see the path yet.
Maybe your practice isn't working for you anymore. Maybe you're burnt out. Maybe you have an idea you really want to bring to life but you can't get off the treadmill long enough to design it properly.
Investment: £475 inc VAT for 3 x 60-minute sessions
Explore Coaching
The Psychology Practice Accelerator: Foundation
Redesign your practice model and diversify your work
TPPA Foundation is a 6-month accelerator for psychologists who are ready to move build a future-fit practice with scalable offers and income that grows beyond the hour.
Inside TPPA Foundation, you'll map and implement your regenerative practice design, clarify your unique positioning, and create a diversified offer suite. Whether that's groups, programmes, supervision, consultation, organisational work or digital resources.
We look at pricing and boundaries in a way that your nervous system and your numbers can both live with, and we do it in community so you're not carrying the process alone.
Investment: £2,995 inc VAT | 6 months | Cohort-based
Discover TPPA Foundation
The Psychology Practice Accelerator: Executive
From solid practitioner to recognised,
world-changing leader
TPPA Executive is for experienced psychologists with an established practice who are ready to step into higher-leverage work: organisational, systemic, community or thought leadership.
This isn't just about "scaling" your practice. It's about refining your identity as a leader in your field, developing offers that belong in boardrooms and systems as well as consulting rooms, and building the partnerships, structures and supports that let your work travel further without flattening you.
Across six months, we work on translating your depth of expertise into design - refining your positioning, developing leadership-level offers, and building ways of working that influence how systems operate.
Investment: £5,995 inc VAT | 6 months | Cohort-based
Discover TPPA ExecutiveWhat Clients Say
"I don't think I would have got to where I did in such a short amount of time without the guidance of TPPA”
Dr Emma Offord, Practice Director & Clinical Psychologist at Divergent Life
“I developed a deeper understanding of my passion as a psychologist and how to grow a practice that aligns with my values. The business side no longer feels at odds with who I am.”
Dr Tammy Oluyori, Practice Director & Counselling Psychologist
"I was so lost with what I wanted to do when I found you. I wanted to heal from a fairly rubbish first year in business and get some clarity, focus, support and energy to move forward! One of the best decisions I have ever made. You guys are the absolute best!!"
Michelle Minnikin, Managing Director & Organisational Psychologist, Work Pirates
“This work gave me the confidence to go for it. Years later, I’ve created exactly the practice I hoped for. Every time I return for coaching, I gain fresh clarity and insight that continues to shape how I work.”
Dr Romy Sherlock, Practice Director & Clinical Psychologist at Retraining Pain
"I feel like I can shed the old layers of what I used to be as a psychologist. I was a generalist psychologist and actually I can shed that and say: 'You know what, this is who I really want to work with and I can.' This process is the greatest gift I have given myself."
Dr Tina Mistry, Clinical Director, The Brown Therapist Network
“I now have a much clearer professional compass. My work feels more meaningful, more aligned, and more intentional. I make decisions based on my values rather than default expectations, and that shift has been deeply liberating.”
Dr Lisa Morgan, Practice Director & Clinical Psychologist
“I found confidence in the service I offer and in my own voice. Having someone hold the vision until I could fully step into it myself was transformative.”
Dr Miriam Inder, Practice Director & Clinical Psychologist at Better Beginnings
“This work helped me identify who I truly wanted to work with and how to guide them in a way that felt sustainable and fulfilling. My practice now fits me, rather than the other way around.”
Dr Wendy Bowley, Practice Director & Clinical Psychologist
“I found the courage to step outside my comfort zone, get creative, and explore new ideas and ways of working that I would never have attempted before.”
Dr Andrea Shortland, Practice Director & Clinical Psychologist, at Shortland Psychology
“I didn’t feel like I had a clear identity in my work. Through this process, I found focus and direction without pressure or hustle. There’s a supportive tension that keeps things moving, while still allowing space to think deeply and build something that genuinely fits who you are.”
Steve James, Occupational Psychologist & development consultant and coach
“This work helped me reconnect with who I am and what really matters in my practice. I now feel confident in my voice, clear in my positioning, and grounded in how I show up. Marketing no longer feels uncomfortable or performative. It feels like guiding people, with integrity and trust.”
Dr Becky Quicke, Clinical Psychologist. Founder, Clinical Director and Clinical Lead at Autistic Girls
“I had lots of ideas, but they felt muddled and overwhelming. This support helped me make sense of them, shape a clear direction, and build something sustainable that genuinely energises me. The structure, accountability, and space to think made all the difference.”
Dr Hannah Bryan, Clinical Psychologist and Practice Director at The EMDR Supervisor
“I gained a much clearer understanding of how I position myself, both as a psychologist and as a business owner. That clarity brought confidence and a lot more calm to how I work.”
Dr Vicki Uwannah, Counselling Psychologist and Practice Director at Dr Vicki
“I had lots of ideas and motivation, but no way to shape them into something real. This support helped me contain those ideas and turn them into a practice I’m genuinely proud of.”
Dr Amber Johnson, Clinical Psychologist and Practice Director at Healthy Mind Psychology
“Being part of this community gave me connections, support, and a sense of belonging that I didn’t realise I was missing in private practice.”
Paula Gardner, Psychotherapist and Business Psychologist at Scarlet Thinking
“Being part of this community gave me connections, support, and a sense of belonging that I didn’t realise I was missing in private practice.”
Dr Lola Perez-Gavino, Clinical Psychologist and Practice Director at Mind Made Easy
About Wendy
Wendy Kendall – Psychologist, regenerative practice designer, principal coach
"I've been a psychologist for almost three decades, with more than 23 years in private practice across several countries. I've worked in and alongside large international organisations, spent over a decade as an Associate Partner in a seven-figure global talent consultancy, and studied how systems fail or regenerate since my 1996 master's thesis on organisational pathologies.
On paper, it all looked impressive. In reality, I hit the same wall many of my clients now face: the way I was working was quietly draining the life out of me.
So I began redesigning my own practice as a safe base and a living, regenerative system. Those experiments became Inspiring Psychology Practices and the Safe Base, Brave Practice™ philosophy.
Since 2018, through TPPA (The Psychology Practice Accelerator) alone, I've helped nearly 100 practitioners across 12+ cohorts redesign their practices from their roots to their furthest branches. I've also coached and run practice development workshops for several hundred more practitioners.
I want more psychologists to have that experience: practices that fill their cup first, so they have the capacity to do the life-giving work they came here to do".
AboutHere's how to get started:
Talk it through
Book a coffee chat with Wendy to sense-check where you're at, where you'd like to be, and which form of support – if any – fits your current season.
Choose your container
From there, you might begin with 1:1 coaching, TPPA Foundation, or TPPA Executive. We'll talk through what makes sense based on your capacity right now.
Create your life giving practice
You don't need another generic business blueprint. You need a way of working that's built around you and the world you want to help create.
Ready to Design a Practice That Gives Back to You First?
Your practice isn't just a way to earn a living. It's a place where your unique perspective, your expertise and your vision for the world come together.
Let's make it a place that gives back to you first, so you have the capacity to change more lives over the long term, including your own.
Private Practice in the WTF Era:
A Private Podcast
A 6-episode podcast series, Private Practice in the WTF Era.
Real conversations about how the ways in which this world is impacting us, our work, our clients and how the heck we can bring healing, justice and a living world for all through our practices.
Sign up here for early access
Recent Writing
Regenerating Life in Your Psychology Practice: Rebuilding the Commons
On designing practices that nourish you, your clients and your communities instead of quietly depleting them
Breaking Free: What Psychologists Can Learn from Liberation Psychology
On moving beyond individualised burnout and towards more collective, systemic ways of thinking about our work.
Stuck on Private Practice Niching? How to Find Your Flow in Your Practice
On why traditional niching advice often feels constricting – and how to approach it differently when your work is deep and relational.