Blog

We, as psychologists, want to be able to help people and we’re in a helping profession. Now, I want to just talk a little bit about the context of our practices. An article from the Guardian outlined the cost of mental illness and we’re looking at, across Europe, 4% of GDP per year being lost to the...

So what’s holding you back?

The question is often, “what will other people think of me if I do things differently?”

If you start to talk about your practice differently.

If you show up differently online.

If you show up differently for clients.

What will other psychologists think about me? And ...

Marketing as a digital arms race’ is so problematic for psychology practices. I decided to train as a certified Storybrand Guide & started Storybrand Guide training yesterday.

Don Miller really hammered home, time and time again, the need for clarity in how we communicate with people who are coming...

One of the marketing phrases I love is: “If you confuse, you lose” – @donmilleris How we can strengthen our marketing in a very simple way?

This is a quote from one of my favourite marketers, a guy called Don Miller, and his whole *thing* in marketing is focused on clarifying your message (you coul...

See your psychology practice as a well stocked library

As psychologists we have a tendency to have an abundance of books anyway – we have a well-stocked library literally and figuratively.

Since we’re experts and because we see a lot of things that are relevant to our profession happening in the w...

Building resources and growing areas of our practice. One of the most important things to do is to consider how it could be possible to serve people in your practice in new ways.

How have people’s needs changed through this disruption and are there new ways in which you can serve those needs?

A wo...

We need to nourish ourselves and our practices by applying an ‘abundant mindset’ – viewing life through a lens of abundance, of fullness, of possibility, and of trust in the goodness of life.

So this is all about Pooling Your Resources. Just like how Harvest Festival used to be at school, it’s amaz...

Rationalising costs is about moving us behind the scenes in our practices into an area that’s at the heart of sustainability. We often think that getting new clients and keeping the sales and marketing side of a practice going is the key to it being sustainable, but sustainability of our practice is...

What does this mean? As psychologists we try and explain the psychology of something, and we end up talking ABOUT the psychology of a situation which can across as a little detached.

Instead we need to put ourselves in our client’s shoes and speak FROM their reality. We need to bring a sense of emp...

Two powerful quotes 🐝🐴

If this time of uncertainty has taught us anything, it is that transformation in times of uncertainty, just like growth, is neither linear nor uniform.

I love seeing examples of transformation in nature. Rubi, our horse, is letting go of his winter coat and it is a perfect e...

Something I’ve experienced and that I see consistently as my TPPA clients grow their practices is that it leads to them outgrowing situations or relationships.

It would be great if I could say that there’s a way to do this easily and painlessly. 

Sometimes, I suppose growth can be an evolution. Bu...

GYPP purpose

Why purpose makes the critical difference in private practice during uncertain times.

I am in my office with the radiator going, with a scarf on and two jumpers and I wanted to speak in this video article about purpose, because some days like this when things seem very dark, and we’re...